Aligning Strategy and Success in Marketing
Life's twists and turns often lead us into diverse landscapes, like a game of career roulette. But instead of banking on mere luck, I've invested in something more valuable: the enchanting fusion of human dynamics and business strategy.
With a proven talent for aligning business strategy and objectives with established marketing and client success paradigms, I have consistently achieved maximum operational impacts while minimizing resource expenditures. As a detail and success-focused professional, I possess the ability to lead the development of innovative and effective marketing solutions. From generating ideas to executing outcomes, I excel in project management and thrive in overseeing and performing a wide range of marketing analysis activities.
Hello from a multifaceted storyteller, data maestro, creative mind, and relationship virtuoso – all wrapped into one dynamic package!
Nipu has been a HUGE asset to our team and is constantly receiving raving reviews from clients and never drops the ball on anything! Nipu is a gifted person that is filled with so many talents and stories to share that we are fortunate to be a part of.
My dedication to excellence is unmatched, and I bring keen interpersonal, communication, and managerial skills to every role. With extensive creative expertise, I am adept at managing highly complex B2B clients at the C-level.
I now help brands of all sizes rediscover their marketing plan create foundational documents and automate business processes. This allows them to focus on what matters most. Their consumers.
Alicia Williams | CEO
What I Love To Do
Building influence-motivated relationships with clients and coworkers.
Cultivating, building, planning, and executing profitable campaigns.
As a leader, I have learned the importance of listening to understand and not listening to respond. Through this and my ability to build relationships with various high-earning individuals, I have been able to create campaigns that take ideas to market.
Then I listen to the audience through data to convert a mutually beneficial return. I’ve learned a few methods to help me get to a place where a client will increase SOW by up to 3-4x the previous year. Techniques include “assuming the sale,” “Filling in the gap,” and using expert influence to build trust.
As an avid learner driven by innovation, I have swiftly acquired a diverse range of skill sets enabling me to develop practical, imaginative, and synergistic sales and marketing campaigns. These include foundation campaigns for a renowned Ayurvedic author, influencer campaigns for a relationship science firm, captivating storytelling for an educational enterprise, lead nurturing
Writing | persuasive and informative storytelling
I have always been a writer. Growing up in the foster care system, I always said if I couldn't talk about it, I could write about it. I quickly learned the power of words and how a string of words constructs compelling lyrics. I've written AD, email, blog, podcast, and social media campaigns for multi-industries. Numerous businesses have published my writing.
help me get to a place where a client will increase SOW by up to 3-4x the previous year. Techniques include “assuming the sale,” “Filling in the gap,” and using expert influence to build trust.
campaigns for a proptech company, an AI product company, a beauty product company, a 3D printing company, and numerous other ventures.
Recommendations
Nipu has been the absolute best to work with! She has a wealth of knowledge about how to improve our company's visibility on social media as well as boost our brand messaging to companies we're aiming to work with. I've worked with Nipu for several months and have thoroughly enjoyed my time working with her on creating a strategic approach to increasing our social media visibility. Working with Nipu has been enjoyable and seamless and I've even asked questions outside of our contractual scope about potential new ideas like starting a podcast for our company and she is so happy to take the time to review with me when she doesn't need to. She's incredibly well versed in social media strategy and has helped grow our social media followers by over 400% in just a few months! I couldn't recommend working with Nipu more.
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Dr. Val |Diveplane
Nipunika possesses a remarkable ability to generate next level ideas that have had a profound impact on our organization. Her innovative thinking and out-of-the-box solutions have not only contributed to the growth of our company but have also set us apart from our competitors. She has an incredible talent for identifying opportunities for improvement and implementing strategies that drive positive change.
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Chris Viscomi | COO | Aliste
Nipunika began working with us two years ago and within that time she has brought so many ideas, creativity, excitement, strategy and teamwork to Aliste. Starting with a strong focus in business development has helped her understand our business, the clients and how we support them. She quickly transitioned to our Client Success Director, where she excelled in ensuring clients were taken care of, answering questions before they even became questions and making clients feel like they had us right next to them within their office.
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Alicia Williams | CEO
- Social graphics
- Reported data monthly
- Created SEO rich blog posts
- Created evergreen workflow emails
- Buyer Personas
- Competitor Audits
- Created content and then reported data in an eye-catching way
- Created monthly newsletters
- Created downloadable white papers
- Researched podcasts for clients to be on, created one sheet, created pitch messaging, and pitched clients for podcast guesting.
- Social media deck reporting and creation of quartly metrics
Your Discovery Day Call Agenda
5 minutes: Introductions
This is where we will have you introduce any members of your team we will be working with and the primary contact person for your social media content approval!
30 Minutes: Going through slide deck of everything you need to know and next steps
10 minutes: Answering your remaining questions
15 minutes: Going over questions such as:
Where are you in your business?
What have you tried? What’s worked? What hasn’t?
What are the most important aspects of your business you want me to focus on?
What topics are off-limits to write about?
- Took client goals and created converting ideas and created idea maps of how to get to client goals
- Created and wrote client digital and print materials
- Created lead-converting webinars from start to finish: Research, writing, and presentations to creating promo graphics and promo plan
Nipunika Coe
Contact
Austin, TX
opportunity@nipunikacoe
Hours
Monday to Friday
9:00 am to 6:00 pm
Get Social
@nipunikacoe